What is CrossPitch?

Ruth Nossek
Ruth Nossek
  • Updated

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CrossPitch is an AI service from Passle that enables us to send less emails to you about generalised firm content. The aim is to send you only content with a high degree of relevance, so you get fewer notifications, and those you do get are more valuable to you.

By doing this we are hoping to save you time, while keeping you up to date on developments across the firm and to enable you to share helpful content with your clients and prospects.

How it works

  1. CrossPitch uses AI to match post content written by your attorneys to other attorneys within your firm, who could best use that information to reach out to clients and prospects.
  2. It matches the content with your attorneys' specialisms and areas of interest, using profile details and other info, to ensure relevancy of information.
  3. Our Passle software sends a notification to your attorneys with a strong relevancy match.
  4. The notification contains a summary of the content, a link to the author and post, and an explanation of why we thought you would be interested. There is also the ability to share the content easily via a quick-share summary for LinkedIn, or directly with clients or prospects using an AI-generated email.

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