Adding Google Tag Manager to a Passle

Ruth Nossek
Ruth Nossek
  • Updated

What is Google Tag Manager? Google Tag Manager (GTM) is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) or Cookiebot and other GDPR data privacy scripts on your website (or mobile app) without having to modify the code. Read more about Google Tag Manager and how to set up and install Google Tag Manager

Note: This is a technical integration. We recommend asking your technical web team / web design agency to complete this task for you.
  1. In order to add Google Tag Manager to a Passle, you will need a GTM account.

    > Set up a GTM account 

  2. Once you have created an account, you will need to create a container to use with Passle. This will allow you to manage which tags will be be added to your Passle pages (for instance any tracking scripts you want to use, eg: Google Analytics, Hotjar or a custom cookie control).
  3. In order for the Passle team to add GTM to the Passle system, your Client Success contact will need your GTM container ID.

    This is in the format GTM-XXXXX

  4. Once we confirm your GTM container is in place, you will have complete control via GTM of what other tracking scripts you wish to place in your Passle pages.

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