If you’ve received a CrossPitch notification email and want to share it further afield, you can use ISTATOY to target key contacts with relevant content. ISTATOY stands for I Saw This And Thought Of You and allows you to include a professionally-formatted preview and link to a post in an email to your clients.
This article covers the following:
Sending an ISTATOY from a CrossPitch notification
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When you receive a relevant CrossPitch notification of an insight that you’d like to share to further members of your network, you can use the Share via email link.
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The email displays a preview with a succinct summary of the article, and an explanation of why others may be interested, which can be edited.
- Type in your recipient email address, make any changes and once you are happy, click Send to notify your relevant contacts.
Tip: if this is your first time using ISTATOY, read our article on how to set up your default email.
Applications of ISTATOY
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Reviving a conversation with a cold contact
Relevant content gives you a great reason to open dialogue with a historic business contact. This can be the difference between maintaining or losing touch with key members across your network. -
Executing the sales nudge
When you have exhausted all other avenues and you do not want to send the 'Did we make the shortlist?' email, sending a 1-2-1 note with a thoughtful insight can act as a key differentiator to your competitors in demonstrating an understanding of the client challenge. - Nurturing key and peripheral stakeholders.
- Positioning your firm as a value-add partner. This alters the perception of a traditional client-vendor relationship by leveraging the expertise within your firm.
- Pipeline development.
- Establishing new business line contacts across your clients and prospects. Bringing insight to market via an existing contact can lead to introductions and result in new opportunities generated.