How to move from Universal Analytics to Google Analytics 4 before the end of June

Ruth Nossek
Ruth Nossek
  • Updated

What's happening?

On the 1st of July 2024, Google Universal Analytics (UA) will be fully replaced by their new analytics service Google Analytics 4 (GA4).

Read the article Introduction to GA4: Universal Analytics and GA4 comparison to find out more.

When should we move to Google Analytics 4?

If you haven’t yet completely migrated to Google Analytics 4 properties,  Google suggests following their migration guide to start making the switch today.

The full Universal Analytics shutdown will happen on July 1st (or within the week for most users). Google recommends that you export your previously processed data before this date.

Further details regarding the timeline for migration from Universal Analytics (UA) to Google Analytics 4 (GA4) and how to export your data can be found on the Google support page: Google Analytics 4 has replaced Universal Analytics

Using Google Tag Manager

In order to switch your Passle analytics to GA4, you will need to move to using Google Tag Manager.

Here's a simple step-by-step guide for what you need to do:

  1. If you don't already have one, you'll need to set up a Google Tag Manager (GTM) account for your company. Once you have created an account, you'll need to create a container to use with Passle.

    See our guide Adding Google Tag Manager to a Passle.

  2. We will need your GTM container ID.
    This can be sent to your Passle Client Success contact. We will then be able to confirm that your Passle GTM integration is complete.
  3. You can now add any tracking scripts you want to use - including your new GA4 script - to your Passle GTM container.

    You can also manage any third-party cookie controls via your GTM account.

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